Great communication is an art. Perfecting it is a science. The best companies approach with care and caution.
Then there’s Nintendo:
Marketing isn’t something you do to customers, it’s something you do for customers.
Yet Nintendo seems content with subjecting buyers to a string of names so convoluted that even the true fans are having a hard time keeping track. Can you imagine what it’s like for a non-gaming parent to shop for one of these things?