Pieces I’ve written or heavily edited for the company publications I’ve helped built. This doesn’t include every published piece I’ve ever worked on—just those I’ve made larger than average contributions to.
Shopify
- Marketing on Pinterest Means Rethinking the Old Playbook for Social Media
- Retention Marketing: Grow Your Business by Selling More to Current Customers
- 67 Key Performance Indicators (KPIs) for Ecommerce
- How to Get More Followers on Instagram: 13 Reliable Ways to Grow Your Audience
- 9 Simple Ways to Write Product Descriptions that Sell
- Value Propositions: What They Are and How to Create Them (with Examples)
- 20 Highly Effective Ways to Promote a Product
- Customer Delight is About Giving Little Unexpected Extras