Tested advice for building a customer-driven content marketing strategy

Hey there, I’m Gregory Ciotti. đź‘‹

I help software companies build customer-driven publications. I’m currently a Content Marketing Lead at Shopify and previously I was the first marketing hire at Help Scout, where I was hands-on in growing our company blog to nearly 4 million readers per year.

Now, I’m sharing what I’ve learned in my newsletter.

Once a month I publish a new post on writing, publishing, or content marketing management.

Whatever your current role or job title, if you work in brand publishing I strongly believe you’ll glean at least one valuable idea from my posts that you can apply to your work. (One idea? Way to set the bar high.)

If you’d like to be notified directly whenever a new piece is live, join the newsletter. You’ll be in good company with over 2,000 other writers, founders, and marketers.

One email whenever a new article or guide is published. If you don’t see the form, please let me know and I’ll add you right away.

I won’t waste your time

The bar in content marketing is offensively low, and the meta-advice is even worse. If you’re hesitant to sign-up for yet another content-focused newsletter, I don’t blame you. So let me make you a firm promise: I won’t publish bullshit, ever.

I respect your time as much as my own.

Because this newsletter is a personal project, there are no quotas to meet or metrics for which I am accountable. I’m simply going to share the best material possible on the art of building a company publication. If I explore an idea and can’t make it satisfactorily unique, interesting, and immediately useful, it won’t reach your inbox. Period.

If you’re looking to get in touch, you can email me, or give me a shout on Twitter (@GregoryCiotti).