Hey, I’m Gregory Ciotti 👋

I currently lead growth at Kapwing, an AI-powered video editor that helps world-class teams at companies like Google and Spotify create content faster.

Before that, I led content and editorial at Shopify across the Growth & Communications teams. And before that, I was the first marketer at Help Scout. I’ve been self-employed for parts of my career and run a few content-driven websites as a small business.

Twice per month, I publish a new post on organic growth and/or marketing leadership. I sometimes write about “the work required to do the work,” or share my point of view as a manager.

If you work in marketing, growth, or communications, you’ll get at least one valuable idea per post you can apply to your work. One idea? I know, the bar couldn’t be higher.

You’ll get a single email whenever a new article is published. No half-baked ideas, and I don’t accept sponsorships. If you don’t see the form, please let me know and I’ll add you right away. Cheers.

If you’re looking to get in touch, you can email me, or say hi on Twitter (@GregoryCiotti).