Tested advice for building a customer-driven content marketing strategy

Hey there, I’m Gregory Ciotti. 👋

I help software companies build customer-driven publications. I’m currently a Content Marketing Lead at Shopify and previously I was the first marketing hire at Help Scout, where I was hands-on in building our content marketing strategy to nearly 4 million readers per year.

Now, I’m sharing what I’ve learned in my newsletter. Once a month I publish a new post on writing, publishing, or content marketing management.

Whatever your current role or job title, I strongly believe you’ll glean at least one valuable idea from my posts that you can apply to your work. (One idea? The bar couldn’t be higher.)

One email whenever a new article or guide is published. If you don’t see the form, please let me know and I’ll add you right away.

I won’t waste your time

The bar in our industry is offensively low, and the meta-advice is even worse. If you’re hesitant to sign-up for yet another content-focused newsletter, I don’t blame you. So let me make you a firm promise: I won’t publish bullshit, ever.

I respect your time as much as my own.

Because this newsletter is a personal project, there are no quotas to meet. I’m simply going to share the best material possible on the practice of scaling your content marketing strategy. If I can’t make an idea satisfactorily unique, interesting, and immediately useful, it won’t reach your inbox. Period.

If you’re looking to get in touch, you can email me, or give me a shout on Twitter (@GregoryCiotti).