Assuming that writing is leadership at scale, a writer’s strongest ally is re-publishing — previously written words can often find a whole new audience.
With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.
The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn.
The results have been interesting: I amassed over 255,262 total views in a month.